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Free Markup Calculator

Calculate markup percentage, markup amount, and the selling price you need from any cost figure, with a margin cross-check.

The markup calculator computes markup as a percentage of cost: enter the selling price and the cost, and it returns the markup amount, the markup percentage, and the margin percentage the same price implies. Markup and margin are routinely confused — markup divides profit by what you paid (cost), while margin divides it by what the customer pays (price) — which is why the calculator always shows both. You can also work backwards: with a cost and a target markup percentage, the calculator derives the selling price that hits it. Conventions: markup is expressed as a percentage of cost and can exceed 100%, while the implied margin is always below 100%. Money values use decimal arithmetic with full precision internally; rounding applies only to displayed results. Everything runs locally in your browser — cost and price figures never leave your device and are never logged. Use this calculator when you are pricing products for a retail channel, checking how much a supplier price increase should change your selling price, or comparing pricing structures across products.

Processed locally in your browser

Selling price of the product or service.

What the product costs you.

How is the result calculated?

Retail pricing: cost 175, price 250

A product costs you $175 and you sell it at $250. The markup amount is 250 − 175 = $75. Markup percentage divides that by cost: 75 / 175 ≈ 42.9%. The implied margin is 75 / 250 = 30%. The same profit looks bigger as markup than as margin — knowing which number you are quoting matters in pricing conversations and contracts.

Input Value
price 250.00
cost 175.00
Result Markup amount $75.00 · markup 42.9% · implied margin 30.0%

What is the formula and its assumptions?

Markup amount

markup amount = price − cost

Symbol Meaning
price selling price of the product or service
cost what the product or service costs you

Markup percentage

markup % = (price − cost) / cost × 100

Symbol Meaning
price − cost markup amount
cost your cost base

Markup is relative to cost, so it can exceed 100%. A 50% markup means profit is half of your cost, not half of the price.

Selling price from a target markup

price = cost × (1 + markup% / 100)

Symbol Meaning
cost your cost base
markup% target markup percentage

What are the most common mistakes?

  • Quoting margin as markup (or vice versa) in a pricing conversation — the numbers differ whenever profit is positive.
  • Applying markup to the selling price instead of the cost, which silently reduces your profit.
  • Ignoring payment-processing fees or channel commissions when setting a target markup; the markup that covers cost alone may not cover the full cost of the sale.

What are the assumptions and limitations?

  • Markup covers the product cost only — it does not account for overhead, shipping, or channel fees unless you include them in the cost figure.
  • Results are estimates for pricing decisions, not professional financial advice.
  • The calculator assumes a single cost per unit; volume discounts or tiered costs need a more detailed model.

Where do the numbers come from?

Last reviewed August 4, 2026 · Version 1.0.0 · Toolivaro does not guarantee external content.

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Frequently asked questions

What is the difference between markup and margin?

Markup is profit expressed as a percentage of cost; margin is profit expressed as a percentage of the selling price. For a $250 product that costs $175, markup is 42.9% but margin is 30%. They are only equal when profit is zero.

Can markup be more than 100%?

Yes. Because markup divides profit by cost, a product costing $10 and selling for $30 has a 200% markup. Margin on the same sale is 66.7%.

Why does the calculator show margin when I asked for markup?

Because the two are so often confused, the calculator shows both for the same price and cost. If a supplier or a contract quotes one, you can convert with the other number on this page.

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