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Free Markup Calculator

Calculate markup percentage, markup amount, and the selling price you need from any cost figure, with a margin cross-check.

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Selling price of the product or service.

What the product costs you.

About this tool

The markup calculator computes markup as a percentage of cost: enter the selling price and the cost, and it returns the markup amount, the markup percentage, and the margin percentage the same price implies. Markup and margin are routinely confused — markup divides profit by what you paid (cost), while margin divides it by what the customer pays (price) — which is why the calculator always shows both. You can also work backwards: with a cost and a target markup percentage, the calculator derives the selling price that hits it. Conventions: markup is expressed as a percentage of cost and can exceed 100%, while the implied margin is always below 100%. Money values use decimal arithmetic with full precision internally; rounding applies only to displayed results. Everything runs locally in your browser — cost and price figures never leave your device and are never logged. Use this calculator when you are pricing products for a retail channel, checking how much a supplier price increase should change your selling price, or comparing pricing structures across products.

How is the result calculated?

Retail pricing: cost 175, price 250

A product costs you $175 and you sell it at $250. The markup amount is 250 − 175 = $75. Markup percentage divides that by cost: 75 / 175 ≈ 42.9%. The implied margin is 75 / 250 = 30%. The same profit looks bigger as markup than as margin — knowing which number you are quoting matters in pricing conversations and contracts.

Input Value
price 250.00
cost 175.00
Result Markup amount $75.00 · markup 42.9% · implied margin 30.0%

What is the formula and its assumptions?

Markup amount

markup amount = price − cost

Symbol Meaning
price selling price of the product or service
cost what the product or service costs you

Markup percentage

markup % = (price − cost) / cost × 100

Symbol Meaning
price − cost markup amount
cost your cost base

Markup is relative to cost, so it can exceed 100%. A 50% markup means profit is half of your cost, not half of the price.

Selling price from a target markup

price = cost × (1 + markup% / 100)

Symbol Meaning
cost your cost base
markup% target markup percentage

What are the most common mistakes?

  • Quoting margin as markup (or vice versa) in a pricing conversation — the numbers differ whenever profit is positive.
  • Applying markup to the selling price instead of the cost, which silently reduces your profit.
  • Ignoring payment-processing fees or channel commissions when setting a target markup; the markup that covers cost alone may not cover the full cost of the sale.

What are the assumptions and limitations?

  • Markup covers the product cost only — it does not account for overhead, shipping, or channel fees unless you include them in the cost figure.
  • Results are estimates for pricing decisions, not professional financial advice.
  • The calculator assumes a single cost per unit; volume discounts or tiered costs need a more detailed model.

Where do the numbers come from?

Last reviewed August 4, 2026 · Version 1.0.0 · Toolivaro does not guarantee external content.

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Frequently asked questions

What is the difference between markup and margin?

Markup is profit expressed as a percentage of cost; margin is profit expressed as a percentage of the selling price. For a $250 product that costs $175, markup is 42.9% but margin is 30%. They are only equal when profit is zero.

Can markup be more than 100%?

Yes. Because markup divides profit by cost, a product costing $10 and selling for $30 has a 200% markup. Margin on the same sale is 66.7%.

Why does the calculator show margin when I asked for markup?

Because the two are so often confused, the calculator shows both for the same price and cost. If a supplier or a contract quotes one, you can convert with the other number on this page.

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