Subscription launch: price 25, variable cost 15, fixed 10,000
A software subscription sells for $25/month and costs $15/month to deliver (hosting and support). Each subscription contributes $10 toward fixed costs of $10,000/month (office, salaries, tools). Break-even is 10,000 / 10 = 1,000 subscriptions, which is $25,000 of monthly recurring revenue. Selling 900 subscriptions still loses $1,000/month even though the product is profitable per unit.
| Input | Value |
|---|---|
| price | 25.00 |
| variableCost | 15.00 |
| fixedCosts | 10000.00 |
| Result | Contribution $10.00/unit · break-even 1,000 units · $25,000.00 revenue |